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The concept is simple,
but very effective. UK Media public information displays
for car parks take the form of a large, full-colour display
panel specifically located for maximum visibility to people
entering and leaving the car park. Half the area of the
panel is given over to the public information that will
draw people to the display.The other half is available for
promotional use by between one and four businesses.
When market research
shows conclusively that buying decisions can be influenced
right up to the moment of purchase, attracting the attention
of people parking their cars on the way to shops and other
businesses can prove very effective promotion.
Advertisers Can:
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Concentrate
on anything from a single site up to full regional coverage |
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Run
different advertisements in each locality |
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Conduct
campaigns of variable duration according to their exact
requirements
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